The graphic design of a project is expected to communicate a message but unless the design is noticed, it won’t be able to make the impact and get the individual’s attention. To create a design that is appealing, there are various design aspects that need to be considered such as the size, color, format, etc.
Use of contrasting colors is an effective way to get noticed. The more contrasting colors are used, the better will be the strength of the design for pulling attention. The size of the message, whether it is text or an image, is also very important to consider. For instance, think of a leaflet with some text written over it - all of it written using eye catching colors but in the same size including the heading and the address at the bottom. Also think of another leaflet with a plain mauve background and some text written in a similar lighter shade of pink with a large heading and small description beneath. Certainly, the second leaflet without the use of contrasting colors will make a better impression.
Taking one step further, the use of images and artistic figures can also interest a reader. A real photograph which is somewhat related to the main topic can be used as a background or an insight photograph in the advertisement. A conceptual image can also be used as a part of the message just to highlight the message. As it is said that a picture is worth a million words, an image has greater ability to remain in a person’s memory as compared to a phrase or a numeric figure.
Whatever color contrast, text, image or background you choose for your brochure or leaflet or any other kind of ad, you just need to make sure that it somehow connects with your business, for instance, choosing an earthy brown color for promoting your furniture business. With the help of a good graphic design company in Perth, you can create an effective marketing material for your business.
